Real Stars at FOX Studios – Marketing on the Inside
The object of this project was to highlight the services of several departments supporting production of movies and shows at Fox Studios as well as increasing internal awareness of their capabilities were the objectives of this project. Posters were the medium used to accomplish this task.
There were two parts to this project: 1) Creating a uniform design that would work as a template for all department posters, and 2) designing and producing display cases that would showcase these posters along the walls within Fox Studios. As with many projects, accomplishing successful execution required a combination of design, production, project management, cost analysis and contract negotiation with vendors. Our client was very pleased with the results.
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